Privacy Policy

Your privacy is important to us. The purpose of this Privacy Policy is to inform you of how Home Market Pte Ltd ("Home Market", "we", "us", "our") collects and manages personal data in accordance with the Personal Data Protection Act 2012 of Singapore ("PDPA").

By interacting with us, submitting information to us through our contact forms, or signing up for any events, promotions or services offered by us, you agree and consent for Home Market Pte Ltd and authorised service providers and third parties to collect, use, disclose and/or retain your personal data in the manner set forth in this Privacy Policy.

This Privacy Policy supplements but does not supersede nor replace any other consent which you may have previously provided to us nor does it affect any right that we may have at law in connection with the collection, use, disclosure and/or retention of your personal data.

Your Personal Data

In this Privacy Policy, "Personal Data" refers to any data and/or information about you from which you can be identified, either (a) from that data; or (b) from that data and other information to which we may have legitimate access. Examples of such Personal Data include but are not limited to:

your name, NRIC, passport or other identification number, telephone number(s), mailing address, email address, and any other information relating to you which you have provided in any forms you may have submitted to us, or in other forms of interaction or call recordings with you;
property information such as home type (HDB BTO, HDB Resale, Executive Condo, Private Condo, Landed Property) and expected key collection date;
your interior design preferences and requirements (kitchen solutions, flooring options, lighting design, furniture selection);
information about your use of Home Market's website, including cookies, IP address, but only to the extent that Home Market may identify you from such information;
information about your usage of and interaction with our website including computer and connection information, device capability, bandwidth, statistics on page views and traffic to and from our website.

Collection of Personal Data

Generally, we may collect your Personal Data through the following ways:

when you submit a "Register Your Interest" form or any other inquiry form on our website;
when you sign up for our events, showroom visits, or consultations;
when you request quotes or consultations from interior designers or vendors;
when you sign up for our newsletter or promotional communications;
when you participate in contests, promotions, or surveys;
when you contact our customer service team via phone, email, WhatsApp, or other communication channels, which may be recorded;
when you visit our showrooms or attend our events;
when you respond to our request for additional Personal Data;
when you submit your Personal Data to us for any other reason.

If you provide us with any Personal Data relating to a third party (e.g. information of spouse, family members, or property co-owners), by submitting such information to us, you represent to us that you have obtained the consent of the third party to provide us with their Personal Data for the respective purposes.

You should ensure that all Personal Data submitted to us is complete, accurate, true and correct. Failure on your part to do so may result in our inability to provide you with the services you have requested.

When you browse our website, you generally do so anonymously, but please see below on cookies.

Purposes for the Collection, Use and Disclosure of Your Personal Data

Generally, Home Market collects, uses, discloses and/or retains your Personal Data for the following purposes:

to respond to your inquiries, quotes, and consultation requests;
to connect you with interior designers, contractors, and vendors on our platform;
to send you information about our events, showroom visits, and promotional activities;
to provide you with personalized recommendations for interior design solutions based on your preferences;
to schedule and coordinate consultations, site visits, and project timelines;
to send you updates about products, services, and industry trends that may interest you (with your consent);
to improve our website, platform, and services;
to conduct market research, analysis, and customer satisfaction surveys;
to verify your identity and property details;
to analyze and understand customer preferences and renovation needs;
to prevent, detect and investigate fraud, abuse, and illegal activities;
to comply with any applicable laws, regulations, codes of practice or guidelines;
to assist in law enforcement and investigations by relevant authorities;
to inform you of changes to our policies, terms and conditions.

Disclosure of your Personal Data

Home Market will take reasonable steps to protect your Personal Data against unauthorised disclosure. While we do not sell or rent your personal information to third parties for their marketing purposes without your explicit consent, we may however disclose your personal information as follows:

Home Market affiliates and related companies;
interior designers, contractors, and vendors on our platform who may be able to fulfill your requirements;
event organizers and venue partners for events you have registered for;
agents, contractors, data intermediaries or third party service providers who provide services, such as telecommunications, mailing, information technology, data processing, customer service, CRM systems, storage and archival;
marketing and communication service providers (with your consent);
any business partner, investor, assignee or transferee (actual or prospective) to facilitate business asset transactions;
our professional advisers such as auditors and lawyers;
relevant government regulators, statutory boards (such as HDB, URA, BCA) or authorities or law enforcement agencies;
third party promotional program providers;
any other person in connection with the purposes set forth above.

Use of Cookies

We may collect or analyse anonymised information from which individuals cannot be identified ("Aggregate Information"), such as number of visitors, frequency of use, pages viewed, forms submitted, and common entry and exit points on our website.

We make use of "cookies" to store and track Aggregate Information about you when you visit our website. Such cookies are used to track information such as:

pages and content you view;
forms you submit;
your browsing preferences;
your location (if permitted);
how you found our website.

Such Aggregate Information collected may be used to assist us in:

improving your browsing experience on our website;
remembering your preferences and settings;
providing relevant content and recommendations;
analyzing website usage and performance;
delivering targeted information about our services.

Should you wish to disable cookies, you may do so by changing the settings on your browser or mobile device. However, please note that this may affect the functionality of the website.

Third-Party Sites

Our website may contain links to other websites operated by third parties, such as our partner interior designers, vendors, social media platforms, or industry resources. We are not responsible for the privacy practices of such websites operated by third parties even though they may be linked to our website. We encourage you to learn about the privacy policies of such third party websites.

Some of these third party websites may be co-branded with our logo, even though they are not operated or maintained by us. Once you have left our website, you should check the applicable terms, conditions and policies of the third party website.

Marketing Communications

You may opt out of receiving promotional emails and marketing communications from us by:

clicking the "unsubscribe" link in any marketing email;
contacting us directly at support@homemarket.com.sg;
informing us when we contact you.

Please note that even if you opt out of marketing communications, we may still contact you regarding your specific inquiries or event registrations.

Withdrawal, Access and Correction of your Personal Data

We maintain appropriate security safeguards and practices to protect your Personal Data from unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks, in accordance with applicable laws.

We take all reasonable measures to ensure that your Personal Data remains accurate, complete and up-to-date. You may update your Personal Data by contacting us at support@homemarket.com.sg.

You may withdraw your consent for the collection, use or disclosure of your Personal Data in our possession and/or request the deletion of your Personal Data by submitting your request to support@homemarket.com.sg. Please note that if you withdraw your consent, we may no longer be able to:

respond to your inquiries;
connect you with interior designers and vendors;
send you event invitations and updates;
provide you with personalized recommendations and services.

We will respond to your request within a reasonable timeframe. Please note that certain data may be retained for legal, regulatory, or operational purposes even after your request.

Data Retention

We will retain your Personal Data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws and regulations. Generally, we retain your inquiry and registration data for:

active follow-up and service provision;
historical records and analytics;
compliance with legal and regulatory requirements.

Security

We implement industry-standard security measures to protect your Personal Data, including:

secure data transmission and storage;
access controls and authentication;
regular security assessments and updates;
employee training on data protection.

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your Personal Data, we cannot guarantee absolute security.

Governing Law

This Privacy Policy shall be governed in all respects by the laws of Singapore.

Changes to this Privacy Policy

We review and may amend this Policy from time to time to reflect changes in applicable laws or the way we handle personal data. The updated Policy will supersede earlier versions and will apply to personal data provided to us previously. We will notify you of any material changes by posting the updated policy on our website. You are encouraged to visit our Privacy Policy page regularly to stay informed of any changes.

Last revised on: December 2024

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Home Market
Email: sales@homemarket.com.sg